Understanding how the market perceives you is vital to having a sustainable pipeline of work.
Brand health that is well managed can be translated into prospective clients knocking on your door or being more receptive to your bids and tenders.
With our unique market data, the professional services firms we work with are able to leverage their brand equity in order to stand out from other contenders vying for attention.
Did you know...
1
%
of firms will increase strategic focus on their brand
1
%
of clients will consider 5 or more firms before deciding
1
%
of firms will focus investing in their marketing and BD
How do we improve brand health?
Every year clients share with us over 15,000 brand assessments of the professional services marketplace. This gives us clear insight into how they perceive the firms they know, while highlighting the firms they consider to be leaders in their markets.
Firms use our brand health data to make strategic decisions on which client segments to invest time in, how to differentiate from close competitors, and the key messaging to use that aligns with their brand fingerprint.
Our brand data shows:
Conversion rates
Understand your brand funnel, from awareness to consideration to use.
Brand perception
See which attributes the market associates you with.
Reputation in different markets
Discover where you have the greatest brand equity.
Where to differentiate
Benchmark your brand against your key competitors.
Who do we do it for?
This brand health data is available for accounting, management consulting, legal, IP, consulting engineering, and built and natural environment consulting firms. It is available only for those firms we ask about in our annual data gathering exercise. If you would like to know if your firm is included in this survey or whether it could be included in future, please contact us.
Why trust us with your brand health?
Our brand data is the only one of its kind, giving you a clear view of what the market thinks about you and your competitors. Using our data means you gain access to views of what non-clients think about you, an audience that is notoriously difficult to access without a third party like us.
Your brand is an important business asset, so it needs to tell the story of how you can add value to your clients. By collaborating with us, you can identify where your efforts are best spent, improving your efficiencies, and making the best use of your resources. Acting on this information can allow you to win more business from clients looking for your premium services.
What our clients say about us?
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Let us show you how
Book a consultation to understand your brand health and how to improve on it.
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