Pricing intelligence and competitor monitoring

Competitive Pricing Analysis report

Transform your pricing and profitability using competitor data analysis to guide decisions

Unlock your pricing potential

Our Competitive Pricing Analysis report examines comparable firms to yours to uncover how the value you deliver compares to others. Leveraging pricing intelligence and competitor monitoring, we provide a roadmap to ensure your service offering aligns with the expectations and needs of your target clients.

This advanced competitor pricing research allows firms to uncover the nuances of their market positioning. With insights tailored to your industry, you’ll not only track your competitors but also shape the narrative of your brand’s worth in a crowded marketplace.

A Competitor Pricing Analysis report helps you make informed, strategic decisions about pricing that boost both perception and profitability.

Download a free example report

Insert lead capture here

 

Download the report

What is a Competitive Pricing Analysis report?

Beaton’s Competitive Pricing Analysis report utilises benchmarking research on firms in your industry of a similar size and target market. It compares what others’ clients tell us about competitor pricing data with what your clients say about your pricing data to discover how you align with your clients’ perceived value.

This analysis is used to not only guide price-setting decisions but also understand how to boost your value proposition for clients.

With Beaton’s Competitive Pricing Analysis report, you’ll receive:

  • Pricing trend data: Analysis of your clients’ perceptions of prices and how they may have changed over time
  • Value perception research: Analysis of clients’ price perceptions and value perceptions to understand any discretion you may have to raise prices
  • Head-to-head analysis: Comparison of price and value with similar firms of your size in your industry
  • Fair value positioning: Understanding of whether your value and pricing aligns with client expectations
  • Strategic recommendations: Evidence-backed recommendations on how to boost value and prices while maintaining or even improving client satisfaction

Why do firms need competitor pricing analysis?

Pricing is the single most powerful lever a professional services firm has to improve profitability. Something as small as a 10 per cent price increase can stimulate a 33 per cent rise in profit. 

A common worry in competitive markets is that raising prices could risk losing clients. Firms that lack evidence to support a pricing change may fear doing so. This is where our Competitive Pricing Analysis can help.

Our pricing intelligence and competitor monitoring relies on client feedback collected from tens of thousands of clients annually to show you whether clients perceive your prices as low, high or fair. Their feedback gives you the necessary evidence to align your prices with your brand and the value that those clients come to expect.

  • Gain a clear picture of how clients perceive your prices
  • Align your pricing strategy with brand and value offering
  • Monitor the market to continue pricing competitively
  • Maximise your profitability while charging fairly

Beaton's competitor pricing research

Beaton offers Competitive Pricing Analysis reports as part of our Beaton Benchmarks suite. These are available to firms that have already participated in Beaton Benchmarks, our annual client sentiment benchmarking study. By building on the insights gathered through Beaton Benchmarks, a Competitive Pricing Analysis report provides a road map to transforming your pricing while boosting value and profits. This report is immediately actionable and delivers real results for your bottom line.

Our competitive pricing data is presented and tailored to the context of your benchmarking results, providing seamless integration with the client feedback data you have already received.

For organistions that have not participated in Beaton Benchmarks, we can also conduct on demand client or customer feedback research that includes a competitor price analysis on request.

Gain a birds-eye view of market prices plus deeper understanding of your value offering

Gain a window into your competition, and let our research reveal how you can boost prices without losing clients. Talk to us about how a Competitor Pricing Analysis report can help your firm maximise its profitability.

Contact us

FAQs

A competitor pricing analysis uses market research data from Beaton’s annual benchmarking survey, Beaton Benchmarks, to understand pricing levels in your industry. Client feedback on price perceptions and value perceptions are compared across hundreds of firms in Australia and New Zealand. 

The analysis we do helps firms to understand  whether their own prices and value are perceived by clients as high or low in comparison to other similar firms of the same size and industry.

Research has shown us time and again that price is rarely a determining factor for clients to choose a different firm. Winning work is not just about competing for the lowest price – it’s about providing great value for a fair price.

Our competitor pricing analysis compares clients’ price perceptions with value perceptions of your firm, and others. The report will tell you whether those align. If they do not, you may have discretion to raise prices if your value is higher compared to the competition. If your clients’ perceptions of price are high, you may need to raise your client service levels or value offering to match.

Any organisation that has participated in Beaton Benchmarks research can purchase this report. The survey is run annually and professional services firms across Australia and New Zealand participate for free. 

Beaton can also conduct a pricing analysis of bespoke research or tailored surveys that our expert research team designs and delivers for you. 

A Competitive Pricing Analysis report includes:

  • Comparison of your prices (as perceived by clients) with other similar firms across Australia and New Zealand
  • Comparison of your value (as perceived by clients) with other similar firms
  • Analysis based on this feedback and comparison as to where you may have pricing discretion
  • Recommendations to increase price or value based on analysis of competition
  • Full respondent demographics and survey questions asked

No, we do not share prices or price structure of any firm.

Our research asks clients for their perceptions of price rather than a dollar amount – i.e., do clients think firm X charges too much, too little, or just right? We analyse and compare this feedback data on your competitors and your own firm.

We also ask for clients perceptions of value, to understand whether clients believe they are getting fair value for the price firms charge. This provides a report that advises your firm adjust either price or value (or both) accordingly.

Price is the single most important lever a professional services firm can draw on to improve profitability. The reality is every organisation needs to raise or adjust prices as time goes on and costs go up. However, pricing conversations can be awkward and many firms worry their clients may leave if they start charging more.

The Competitor Pricing Analysis gives you the information and reassurance to make pricing decisions based on client feedback and evidence on the market. You can then enter those pricing conversations feeling confident that you know how to deliver on expected value and what your clients want. 

As explained above, we do not ask clients for a dollar amount of what firms charge. Comparing and sharing prices in this way would not only be unethical – but from a research perspective, impossible to do accurately and fairly, as different firms use different price structures. Some charge hourly, some work on a project basis, others are bundled with multiple projects, etc. 

We instead ask clients for their perceptions of price – whether they think a firm charges too much, too little, or just right. We also ask for their perceptions of the value they receive for that price.

This allows us to compare price perceptions of firms accurately, in an impactful way, without asking for or sharing private commercial information.

[Mention and link to pricing consulting page]

Still have questions? Please contact us and one of our team will be in touch to help.