How to become a trusted advisor
https://www.youtube.com/watch?v=nK5Th0RSZhE&t=2s “We’re trusted advisors to our clients.” That’s a phrase…
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For over 35 years we have been researching the business models, industry dynamics and clients of professional services firms. Our database contains over 550,000 brand ratings and 220,000 pieces of client feedback. This evidence informs the strategies we share and methods we use.
Use our research to help you find and retain quality clients, improve client experience, achieve growth targets, strengthen brand equity, lift profitability, and compete more voraciously.
Our research services:
Competitor Benchmarking
Compare your client service performance against that of your direct competitors and uncover areas of differentiation.
Brand Health
Assess how you are perceived by the market, including non-clients, and maximise your conversions.
Client Feedback Tools
Use our suite of tools to assess, track and monitor client satisfaction and action issues fast.
Market research
Identify the trends in the market on key topics of interest and position your brand with world-class research.
Our latest news
The warning signs that you’re losing clients’ trust – and how to win it back
If you follow the news in professional services, you will…
Building trust and authenticity in professional services
We live in an era when building trust in business…
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