Key account management best practice playbook

Free download for B2B professional services firms

Move from transactional to transformational

In professional services, your most valuable growth opportunities come from your most important clients. That’s where key account management (KAM) comes in.

This free playbook is designed specifically for B2B services firms looking to build, refresh, or strengthen their KAM programs.  

Find out more about:

  • Why KAM matters — and how it drives profit and loyalty
  • Beaton’s proven KAM flywheel model
  • Steps to get your KAM program off the ground and keep it moving
  • Best practice guidance on leadership, client selection, account planning and more

Whether you’re launching a program for the first time or rebooting an existing one, this guide gives you the structure, tools, and clarity to take the next step.

Front cover of the Beaton key account management best practice playbook

Download our KAM playbook

Ready to transform your key account strategy?

Get in touch to discuss how we can help you with developing a key account management program for your professional services firm.

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