ICON APAC Conference – Sydney

Beaton partner Paul Bonomy will deliver a keynote speech at the ICON APAC annual conference in Sydney. This is the 30th anniversary of the ICON Conference, bringing together the more than 2000 members of professional services marketers across the Asia Pacific who form part of ICON.

Paul will cover the topic: Is your firm a best-kept secret? The relationship between client services and brand by Beaton Benchmarks.

This session will explore the connection (and potential disconnection) between client service and brand. Understanding this relationship will help you prioritise the actions you should take to generate profitable growth.
You’ll leave the session understanding the relationship between client service and brand promise and the implication of that relationship for key brand and service performance metrics.

Wednesday 11 October

9am – 5pm

The Fullerton Hotel, Sydney

To register, and for further details and program timings please visit the conference website.