Beaton partner Libby Maynard deliver a keynote at the ICON APAC annual conference in Melbourne. This is the 30th anniversary of the ICON Conference, bringing together the more than 2000 members of professional services marketers across the Asia Pacific who form part of ICON. The theme of this year’s conference is Driving the change: How marketing and BD can set the agenda for firm growth and renewal.
Libby’s session will explore the relationship between client services and brand, unveiling the most recent research and client insights from Beaton Benchmarks.
This session will discuss the connection (and potential disconnection) between client service and brand. Understanding this relationship will help you prioritise the actions you should take to generate profitable growth. You’ll leave the session understanding the relationship between client service and brand promise and the implication of that relationship for key brand and service performance metrics.
Wednesday 25 October
9am – 5pm
Work Club, Olderfleet
477 Collins Street
To register, and for further details and program timings please visit the conference website.