Marella empowers Beaton’s clients to amplify growth, brand health and client experience (CX) transformation. She has a successful track record leading marketing, business development, transformation and growth mandates for industry leaders and scale-ups.
Before joining Beaton, Marella was Chief Marketing Officer at the world’s largest legal finance company, where she spearheaded its global brand development. She previously led marketing and business development functions at leading international professional services firms, and held senior leadership and consulting positions for multi-national corporates and SMEs.
Marella has extensive experience in strategy, customer experience, branding, sales enablement and conversion, omni-channel marketing and communications. She is adept in building organisational capability, and has advised, coached, and trained hundreds of business leaders and professionals throughout her career.
Marella has lived, worked and studied across APAC, the Americas and EMEA and holds a Business Degree, a Masters Degree in Marketing, and credentials from Columbia, Wharton and London Business Schools.