Janet Glasper is a Brisbane-based brand and reputation specialist who works with law firms, accounting firms, consulting engineering organisations and other B2B professional services organisations to build trust and strengthen brand resilience in a world of increasing disruption, scrutiny and change.
Janet helps leadership teams bring greater clarity and discipline to brand, reputation and client experience (CX) strategy. She works with managing partners, boards, CMOs and executive teams to develop evidence-based strategies that support growth, strengthen market positioning, align brand governance and build organisational reputation and trust.
Drawing on more than 35 years’ experience working in and with professional services firms, more recently as Chief Marketing Officer with BDO Australia, Janet’s expertise spans brand strategy and growth alignment, reputation management, client experience, and brand governance. She believes a strong brand is far more than a marketing output; it should reflect a firm’s governance, strategy, culture and client experience.
Her work helps leadership teams ensure their brand reputation is authentic, built consistently and backed by actions, not just words. Janet understands the unique challenges facing partnership-based organisations. By combining strategic thinking and executive-level experience with Beaton’s industry-leading data, research and insights, she brings a practical, evidence-based approach grounded in the realities of leadership, governance and organisational decision-making, helping firms navigate complexity and respond confidently when the stakes are high.
Janet is a graduate of the Australian Institute of Company Directors (AICD), a Fellow of the Australian Marketing Institute (AMI), an AMI Certified Practising Marketer (CPM), and holds a Bachelor of Business (Management) from Queensland University of Technology.
