We help you grow with market research and actionable advice
Welcome to Beaton.
We are an ambitious, innovative, world-class organisation on a mission to help professional services firms grow and succeed by increasing their value to clients. With more than 35 years’ experience advising firms, we have developed an intimate knowledge on the how and why of B2B client behaviour.
We take pride in our evidence-driven approach, utilising exclusive client data we have gathered over the past two decades through our annual benchmarking research survey, Beaton Benchmarks. This is the most extensive research study into client preferences of its kind in the world. We apply those insights to help your firm grow strategically.
We also deliver bespoke solutions to understanding your clients’ particular needs and circumstances. Our client feedback product Debrief is unique in this way.
The combined outcome – among other things – helps you find and retain quality clients, improve client experience, achieve growth targets, strengthen brand equity, lift profitability, and compete more effectively.
Our values
Everything we do is underpinned by the values that shape us
World-class
- We offer the best advice backed by 150+ collective years working in and advising professional services firms
- Our trusted reports and consulting services draw on unique Beaton datasets that exist nowhere else
- We are unrivalled in our distinctive combination of experience, expertise, and evidence
Accountable
- We deliver on deadline to an exceptional standard, every time for our clients and colleagues
- We communicate transparently and set realistic expectations
- We actively seek feedback – good and bad – from our clients and commit to continuous improvement
Client-centric
- Clients’ needs and interests come first, always
- We build authentic relationships and carefully tailor our advice to match our clients’ goals
- We are our clients’ “eyes and ears” to the market; proactively forecasting issues and trends, and sharing practical solutions
Collaborative
- We harness our collective strengths and diverse experiences to deliver value with open minds
- All Beaton conversations are two-way; we believe the best solutions are co-created with our clients and colleagues
- We welcome, respect and are prepared to be challenged by fresh thinking
Why choose us?
We work exclusively with B2B professional services firms and have done so for nearly 40 years.
Through our work within these professions, we collect, merge, and translate feedback data, market data, and client data into actionable insights that can be used to help you plot out a clear growth plan.
We provide the evidence to help you get results.
We know your industry from the inside out
We have 150+ years collective experience advising and working in the professional services sector. We have served nearly 400 firms ranging in size from $5M to $2.5B, operating in Australia, New Zealand and globally.
We work closely with CEOs, Managing Partners, CMOs and BD Directors.